50 Year-Old Woman Wins Air Guitar Competition
For Immediate Release:
Michelle Alvarez, AARP, 202.434.2555, firstname.lastname@example.org
50 YEAR-OLD WOMAN WINS AARP AND FOREIGNER’S
NATIONAL AIR GUITAR COMPETITION
***More than 7,000 Online Votes Cast to Determine Winner***
WASHINGTON (December 18, 2009) – AARP, the world’s largest advocacy organization for the 50+ community and the legendary rock band Foreigner, today announced the winner of the “Air Guitar for My Guitar” national air guitar competition. Linda Frey, age 50, from Allentown, PA was named the victor after more than 7,000 votes were cast online by the public to determine the outcome. She will receive the grand prize of a trip for two to Honolulu, Hawaii to meet Foreigner on New Year’s Eve at their last tour stop, as well as an autographed custom Gibson guitar from lead guitarist and the band’s founder, Mick Jones.
“Linda truly embodies what it means to be boomer---from her air guitar skills to the activities she leads in her everyday life,” said Emilio Pardo, Senior Vice President and Chief Brand Officer, AARP. “Her video was a definite stand out in the finalist selection process and it’s clear why she was the online favorite. Congratulations Linda!”
AARP launched the “Air Guitar for My Guitar” competition with Foreigner earlier this year as yet another way to engage its 40 million members and connect with them via music. The contest was open to people of all ages and required contestants to submit short videos either online or in person at select stops on Foreigner’s national “Feels Like the First Time” tour presented by AARP. A mobile video recording unit was sent to Foreigner’s concert tour stops and AARP’s Life@50+ national event to capture the video entries from attendees. Contestants were asked to record a short air guitar performance to a Foreigner song that showcased their lip syncing and air guitar skills. More than 500 entries were received and then narrowed down to the top 20 finalists by AARP and Foreigner. The top 20 videos were available for viewing and voting online from November 14-21, 2008.
Additional information about the “Air Guitar for My Guitar” competition is available online at www.aarp.org. Complete rules for “Air Guitar for My Guitar” contest can be found on www.WinMickJonesGuitar.com.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 34.5 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.